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The factors behind Dave and Fredo going #1 in the charts with ‘Funky Friday’

Dave and Fredo  – The duo cemented themselves a place in UK rap history by securing the #1 spot in the Single’s Chart with ‘Funky Friday’.

Their chart-topping hit replaced Sam Smith and Calvin Harris’ track ‘Promises’, which reigned supreme for five straight weeks prior. But how did Dave and Fredo manage to achieve the feat? In the latest episode of ‘How It Works’, Plugsville breaks down the defining factors behind the accomplishment.

The first factor explored was Dave’s stacked back catalogue helped ready his listeners for his effortlessly slick unique style. Secondly, the Game Over rapper’s unique artistry allowed him to attract a hugely loyal fan base, while the third is how the song’s advanced barring helped it to stand out.

In the first edition of ‘How It Works’, we looked at how to promote your music with no PR team or budget. In that video, three free and easy-to-learn tactics were explained to help artists at the start of their journey. You can catch up with that episode here. To subscribe to Plugsville’s YouTube channel, click here.

Watch the video explain how Dave and Fredo combined to secure a #1 hit with ‘Funky Friday’ below:

Factors Behind Santan Dave & Fredo Going #1 With 'Funky Friday' | How It Works