18 Jun Everything Is Love: Why Jay Z and Beyonce dropped new heat that poured cold water on Kanye West’s seven track album-fuelled parade
We now have new, largely unexpected heat from Jay Z and Beyonce, heat which has poured cold water on Kanye West’s seven track album-fuelled parade.
During a show at Wembley on June 15, the couple announced that a joint project called Everything Is Love had just dropped completely out of the blue. Nobody saw it coming. But now it’s here, nobody can stop seeing it, hearing about it or discussing Beyonce’s tight rap flow.
Fresh off releasing three top-five, seven-track albums under his G.O.O.D Music label, Kanye West went into the album roll-out for Nas’ new album with huge momentum. Ye had longed to produce an album Nas for many years and he finally got his shot.
Ye had made hugely controversial statements earlier this year that could’ve easily ended another rapper’s career, suggesting that slavery was a choice while also offering his support for Donald Trump. Those remarks sparked outrage, but Kanye had still managed to put out three popular bodies of work via his label and looked set to go from four from four. That fourth project was also something of a ‘dream’ project for Ye too.
In 2010, Nas said this of Kanye West and RZA to Tim Westwood: “Those dudes inspire me to gin there and do what I’m supposed to do at this day and age… I gotta deliver”. Six years later, Ye tweeted: “I promised Obama Ima do beats on NAS’ next album…”, and then, earlier this year, it was announced that Ye and Nas would finally combine for the latter’s 11th studio album, Nasir.
Each of Daytona, Kids See Ghosts and Ye three seven-track albums released under G.O.O.D Music in the past month, with latter project providing Kanye was his eight-consecutive number one album, tying Eminem and The Beattles for the longest streak of chart-topping albums.
Regardless of its commercial impact, Nasir, has been sucked into the on-going feud of sorts between The Carter’s and the Kardashian’s. To understand why, let’s recap.
It began in 2012, around the time Kanye and Kim began dating. Rumours began to emerge that Bey wasn’t Kim’s biggest fan, although no official shade was thrown until 2014, when Jay Z, one of Kanye’s closest friends, and Beyonce, opted not to attend the Kardashian-West wedding.
A year later, Kanye said this during an interview with The Breakfast Club: “When Beyonce was working on her album she had pictures of Kim on the wall because Kim represents powerful women”. Ye then spoke out about Beyonce’s rejection at the 2015 Grammy Awards, saying she deserved to win, and the quartet were also pictured together smiling and joking at the 2016 VMA Awards, further suggesting there was no huge issue, as had been suggested.
This debacle really took a turn in 2016 at one of Kanye’s shows in Sacramento. The College Dropout took aim at both Jay Z and Beyonce when he said:
“Beyonce, I was hurt cuz I heard that you said you wouldn’t perform unless you won Video of the Year over me and Hotling Bling. I’ve been sitting here to give ya’ll my truth even at the risk of my own life. Even at the risk of my own success, my own career. I’ve been sitting here to give ya’ll the truth! Jay Z, call me bruh!
“You still aint calling me. Jay Z, call me… Jay Z, I know you got killers. Please don’t send them at my head. Just call me. Talk to me like a man!”.
Beyonce appeared to take a shot of her at Kim on DJ Khaled’s 2017 release, ‘Top Off’, when she said: “I’m the only lade here, still the realest n***a in the room. I break the internet, top two and I ain’t number two” continuing with: “My body, my ice, my cash, all real, I’m a triple threat”, although, some say this could’ve bene a shot towards actress Tiffany Haddish.
The feud between four of the world’s biggest celebrities is riddled with few official sends and lots of cryptic jabs, like the decision to surprise drop their album on the day Kanye’s ‘dream’ album with Nas dropped.
You won’t necessarily read a statement confirming the intention to one-up Kanye, but a look at the facts make it hard to argue that the release of Everything Is Love, was anything but strategic, calculated and designed to knock Kanye off his perch. How far he falls however, remains to be seen.
In the meantime, listen to Everything Is Love, which can also be streamed below: