04 Dec Mixcloud Select – The First Wave: New subscription service launched allowing audio creators to get paid for their content
Mixcloud Select – The audio streaming service have revealed the early rollout of a new initiative aimed at allowing curators and artists to monetise their work on the platform.
Known for longer-form audio content and a hub for radio shows and DJ sets, Mixcloud Select will allow users to “subscribe directly to individual Mixcloud channels, allowing them to directly support the creators they love.” After subscribing, users will be able to enjoy exclusive benefits including offline listening and viewing tracklists upfront.
Mixcloud have partnered with ’40+ creators’ ahead of a rollout to a wider community, including DJ P Montana, Afrojack and Eats Everything. The service will start at £2.99 per month, with the ability for creators to charge a higher price. Mixcloud also recently announced new licensing deals with a number of large record companies, including Universal, Sony and Warner.
In short, Mixcloud Select will allow creators to get paid for their content, as well as the artists whose music is often played. The platform host over 15 million different shows uploaded by over one million different content creators.
Nico Perez, co-founder at Mixcloud, said: “A pioneering move toward building a fair and sustainable ecosystem that works for audio creators, artists and listeners. We want to enable fans to get closer to the culture and communities they care about, while ensuring that everyone involved in the creative process is recognized and rewarded accordingly.”
“Our unique licensing model, we’re empowering long-form audio creators like DJs, podcast creators and radio show hosts to join the revenue mix for the first time.
“Through building the Mixcloud community, we’ve identified a strong trend around loyalty and depth of engagement between listeners and their favourite audio creators. These fans can now take the next step by directly supporting creators’ livelihoods.”