20 Dec Osh Interview | How ‘My Ye Is Different’ Went Viral Overnight, 7 Record Labels Showing Interest, Burna Boy & ‘Viral Musicians’
Osh Interview -- The man behind ‘My Ye Is Different To Your Ye’ delivers one of his first-ever interviews.
Having shot to prominence with the viral success of his ‘My Ye Is Different’ video, Osh saw his video gain millions of views across social media pretty much overnight. He then followed up that by signing a record deal with Colombia, Sony, as well as dropping the full version of ‘My Ye’, which can be listened to here.
Speaking with Plugsville founder Ajay Rose, the Croydon-based singer details the process of how his first song took off in such a short space of time, as well as explaining how seven different record labels showed an interest in signing him, outlining why he chose Sony. Osh also talks Burna Boy, the rise of ‘viral musicians’, Idris Elba’s remix and artists like Chip reaching out to show him support. All photos by Qavi Reyez.
Here is a snippet from the Osh interview, where he discusses whether viral moments can be manually constructed or whether they are merely accidental:
“I think it can happen again, I feel like you have to know what you’re doing. For example, the video, that wasn’t me by myself.
“We had two cameras, so you have to do something that will gain people’s attention or catch their eye. Some people like the lyrics, some people like my voice specifically, some people like the hand movements, some people like the camera angles. There’s a lot of things to it.”
He continued with: “I probably wouldn’t have of come up with the concept of the video from being from two angles by myself. I’m blessed to have people around that have creative minds”
Watch the full Osh interview below:
Osh Interview -- Part 1
Osh Interview -- Part 2
Osh Interview -- Part 3