top brands biggest companies biggest brands top 15 brands top 10 brands

Top Brands: The 15 biggest companies every year since 2000

Top Brands – This study, compiled by Interband, charts the growth of the world’s top brands according to brand value from 2001 through to 2018.

Interbrand’s methodology for ranking brands involves around three key components: financial forecast, role of brand and brand strength. These factors combined determine a brand’s value. It’s worth noting that this data is more than just a financial ranking.

As well as considering a company’s economic profit, the study also takes into account other factors, such as a brand’s ability to create loyalty and sustainable demand, which helps to explain why Coca Cola remained top from 2000-2012. That doesn’t mean it was the most profitable, but it was the biggest brand overall during that period. To read the methodology in full, click here.

This video charts the rise of brands in a slick video, but things move fast, so Plugsville have broken down the top 15 brands year-by-year to make things easier to digest.

Top 15 Best Global Brands Ranking (2000-2018)

The first eight years captured in this study served up the same top four most valuable companies; Coca Cola, Microsoft and IBM. The former company remained on top for 11 years straight.

By 2017, just one of those companies, Microsoft, ranked in the chart, dropping 9 places to #11 after being one of the world’s most prominent brands during the early part of this millennium.

As the internet became more prominent, the level at which companies rose or dropped down the rankings became more frequent too. Google entered the charts in 2008 at #10 and never dropped lower, peaking at #2, currently lurking behind Apple.

The iPhone revolution laid the foundations for mesmeric profit levels thereafter, as the technology giant became the world’s first trillion dollar company in August 2018 after its rise in share price pushed it past the one trillion dollar valuation. That dominance is reflected here, as Apple topped the charts from 2014-2018.

 

Top Brands 2000

top brands biggest companies biggest brands top 15 brands top 10 brands 1 – Coca Cola

2 – Microsoft

3 – IBM

4 – Intel

5 – Nokia

6 – GE

7 – Ford

8 – Disney

9 – McDonald’s

10 – AT&T

11 – Malbro

12 – Mercedes Benz

13 – HP

14 – Cisco

15 – Toyota

 

 

Top Brands 2001

top brands biggest companies biggest brands top 15 brands top 10 brands 1 – Coca Cola

2 – Microsoft

3 – IBM

4 – GE

5 – Nokia

6 – Intel

7 – Disney

8 – Ford

9 – McDonald’s

10 – AT&T

11 – Marlbro

12 – Mercedes-Benz

13 – Citi

14 – Toyota

15 – HP

 

Top Brands 2002

top brands biggest companies biggest brands top 15 brands top 10 brands 1 – Coca Cola

2 – Microsoft

3 – IBM

4 – GE

5 – Intel

6 – Nokia

7 – Disney

8 – McDonald’s

9 – Marlbro

10 – Merecedes-Benz

11 – Ford

12 – Toyota

13 – Citi

14 – HP

15 – American Express

 

Top Brands 2003

top brands biggest companies biggest brands top 15 brands top 10 brands 1 – Coca Cola

2 – Microsoft

3 – IBM

4 – GE

5 – Intel

6 – Nokia

7 – Disney

8 – McDonald’s

9 – Marlbro

10 – Mercedes-Benz

11 – Toyota

12 – HP

13 – Citi

14 – Ford

15 – American Express

 

Top Brands 2004

top brands biggest companies biggest brands top 15 brands top 10 brands 1 – Coca Cola

2 – Microsoft

3 – IBM

4 – GE

5 – Intel

6 – Disney

7 – McDonald’s

8 – Nokia

9 – Toyota

10 – Marlbro

11 – Mercedes-Benz

12 – HP

13 – Citi

14 – American Express

15 – Gilette

 

Top Brands 2005

top brands biggest companies biggest brands top 15 brands top 10 brands

1 – Coca Cola

2 – Microsoft

3 – IBM

4 – GE

5 – Intel

6 – Disney

7 – Nokia

8 – McDonald’s

9 – Toyota

10 – Marlbro

11 – Mercedes-Benz

12 – Citi

13 – HP

14 – American Express

15 – Gilette

 

Top Brands 2006

top brands biggest companies biggest brands top 15 brands top 10 brands 1 – Coca Cola

2 – Microsoft

3 – IBM

4 – GE

5 – Intel

6 – Nokia

7 – Toyota

8 – Disney

9 – McDonald’s

10 – Mercedes-Benz

11 – Citi

12 – Marlbro

13 – HP

14 – American Express

15 – BMW

 

Top Brands 2007

top brands biggest companies biggest brands top 15 brands top 10 brands

1 – Coca Cola

2 – Microsoft

3 – IBM

4 – GE

5 – Nokia

6 – Toyota

7 – Intel

8 – McDonald’s

9 – Disney

10 – Mercedes-Benz

11 – Citi

12 – HP

13 – BMW

14 – Marlbro

15 – American Express

 

Top Brands 2008

top brands biggest companies biggest brands top 15 brands top 10 brands 1 – Coca Cola

2 – Microsoft

3 – IBM

4 – GE

5 – Nokia

6 – Toyota

7 – Intel

8 – McDonald’s

9 – Disney

10 – Mercedes Benz

11 – Google

12 – HP

13 – BMW

14 – Gilette

15 – American Express

 

Top Brands 2009

top brands biggest companies biggest brands top 15 brands top 10 brands 1 – Coca Cola

2 – IBM

3 – Microsoft

4 – GE

5 – Nokia

6 – McDonald’s

7 – Google

8 – Toyota

9 – Intel

10 – Disney

11 – HP

12 – Mercedes Benz

13 – Gilette

14 – Cisco

15 – BMW

 

Top Brands 2010

top brands biggest companies biggest brands top 15 brands top 10 brands 1 – Coca Cola

2 – IBM

3 – Microsoft

4 – Google

5 – GE

6 – McDonald’s

7 – Intel

8 – Nokia

9 – Disney

10 – HP

11 – Toyota

12 – Mercedes Benz

13 – Gilette

14 – Cisco

15 – BMW

 

Top Brands 2011

top brands biggest companies biggest brands top 15 brands top 10 brands

1 – Coca Cola

2 – IBM

3 – Microsoft

4 – Google

5 – GE

6 – McDonald’s

7 – Intel

8 – Apple

9 – Disney

10 – HP

11 – Toyota

12 – Mercedes Benz

13 – Cisco

14 – Nokia

15 – BMW

 

Top Brands 2012

top brands biggest companies biggest brands top 15 brands top 10 brands 1 – Coca Cola

2 – IBM

3 – Apple

4 – Google

5 – Microsoft

6 – GE

7 – McDonald’s

8 – Intel

9 – Samsung

10 – Toyota

11 – Mercedes Benz

12 – BMW

13 – Disney

14 – Cisco

15 – HP

 

Top Brands 2013

top brands biggest companies biggest brands top 15 brands top 10 brands

1 – Apple

2 – Google

3 – Coca Cola

4 – IBM

5 – Microsoft

6 – GE

7 – McDonald’s

8 – Samsung

9 – Intel

10 – Toyota

11 – Mercedes Benz

12 – BMW

13 – Cisco

14 – Disney

15 – HP

 

Top Brands 2014

top brands biggest companies biggest brands top 15 brands top 10 brands

1 – Apple

2 – Google

3 – Coca Cola

4 – IBM

5 – Microsoft

6 – GE

7 – Samsung

8 – McDonald’s

9 – Toyota

10 – Intel

11 – Mercedes Benz

12 – BMW

13 – Disney

14 – Cisco

15 – Amazon

 

Top Brands 2015

top brands biggest companies biggest brands top 15 brands top 10 brands

1 – Apple

2 – Google

3 – Coca Cola

4 – Microsoft

5 – IBM

6 – Toyota

7 – Samsung

8 – GE

9 – McDonald’s

10 – Amazon

11 – BMW

12 – Mercedes Benz

13 – Disney

14 – Intel

15 – Cisco

 

Top Brands 2016

top brands biggest companies biggest brands top 15 brands top 10 brands

1 – Apple

2 – Google

3 – Coca Cola

4 – Microsoft

5 – Toyota

6 – IBM

7 – Samsung

8 – Amazon

9 – Mercedes Benz

10 – GE

11 – BMW

12 – McDonald’s

13 – Disney

14 – Intel

15 – Facebook

 

Top Brands 2017

top brands biggest companies biggest brands top 15 brands top 10 brands

1 – Apple

2 – Google

3 – Microsoft

4 – Coca Cola

5 – Amazon

6 – Samsung

7 – Toyota

8 – Facebook

9 – Mercedes Benz

10 – IBM

11 – GE

12 – BMW

13 – McDonald’s

14 – Disney

15 – Intel

 

Top Brands 2018

top brands biggest companies biggest brands top 15 brands top 10 brands

1 – Apple

2 – Google

3 – Amazon

4 – Microsoft

5 – Coca Cola

6 – Samsung

7 – Toyota

8 – Mercedes Benz

9 – Facebook

10 – McDonald’s

11 – Intel

12 – IBM

13 – BMW

14 – Disney

15 – Cisco

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