12 Nov What is a social media influencer?
What is a social media influencer?
There are so many influences on a daily basis, so what makes one group more influential than others? In the latest from Plug Talk podcast, we explored that very notion in episode 5, ‘Hello, My Name Is Influencer’.
Hosted by Plugsville founder Ajay Rose, our debut podcast aims to explore a different topic at length in each episode. This time, we were joined by PUFFTHEHO– USEMAN. For those unaware with his work, ‘Puff’ has racked up over 200 million video views online while also featuring in music videos and television advertisements.
We explore the different criteria needed to become an influencer, what makes one group more influential than others and people paying full price for products and then thanking the brand later on social media. The work of ImJustBait was also detailed, specifically, how he built up a genuinely influential platform by taking content that wasn’t otherwise popular and making it popular among his huge audience.
You can listen to the episode on iTunes here or on SoundCloud below: