05 Jul Complete breakdown of how YouTube views will now equate to the official chart rankings
Views from music videos will now count towards official chart rankings.
From July 6, the UK singles chart will incorporate music videos in chart rankings. YouTube recently announced the launch of YouTube music, a streaming service aimed at rivalling Spotify and Apple Music. It appears the Google-owned video giants new streaming platform will factor into the rankings too.
It will take 600 views on YouTube’s free video service to equate to one single sale, the subscription-free service many have enjoyed for over a decade, while 100 video views via its subscription service will make up a sale. YouTube Music begins at £9.99 per month, so if a video has been viewed 100 times by users who’ve paid that subscription fee, it will count as one sale. If the video has been watched in YouTube’s current free format, it will need 600 watches to equate to one single sale.
For example, to get a gold-certified single off YouTube views alone, you would need 60,000,000 views via YouTube’s free service. So if Big Shaq released ‘Mans Not Hot’ when YouTube views counted towards the charts, which currently sits at 278 million views, he would’ve sold 400,000 copies through free YouTube views alone. He would’ve also racked up 100,000 single sales for every 10 million times the video was viewed on YouTube’s subscription service.
It’s likely that most YouTube chart contributions will involve a combination of free views and videos from which come from YouTube’s paid subscription service. It would also be reasonable to assume that free YouTube views will make up a majority of chart contributions in its earliest stages as YouTube Music attempts to build-up its user base.
Currently, Spotify and Apple Music boast a user base of 75 million and 40 million paid subscribers respectively, but YouTube has over two billion free users using its platform every month, so there certainly exists the potential for the video platform to rack up a user base which can rival that of the streaming world’s two major players.
Sound like a mouthful? Not to worry, based on the above figures, here is a rough breakdown of different views totals.
‘Subscription Service’ refers to 100 videos views on YouTube Music. ‘Free YouTube Service’ refers to the free viewing of videos on YouTube.
Subscription Service = 100 single sales
Free YouTube Service = 16 single sales
Subscription Service = 250 single sales
Free YouTube Service = 41.6 single sales
Subscription Service = 500 single sales
Free YouTube Service = 83 single sales
Subscription Service = 1000 single sales
Free YouTube Service = 166 single sales
Subscription Service = 2500 single sales
Free YouTube Service = 416 single sales
Subscription Service = 5000 single sales
Free YouTube Service = 833 single sales
Subscription Service = 7500 single sales
Free YouTube Service = 1250 single sales
Subscription Service = 10,000 single sales
Free YouTube Service = 1666 single sales
Subscription Service = 25,000 single sales
Free YouTube Service = 4166 single sales
Subscription Service = 50,000 single sales
Free YouTube Service = 8333 single sales
Subscription Service = 75,000 single sales
Free YouTube Service = 12,500 single sales
Subscription Service = 100,000 single sales
Free YouTube Service = 16,666 single sales
Subscription Service = 125,000 single sales
Free YouTube Service = 20,833 single sales
Subscription Service = 150,000 single sales
Free YouTube Service = 25,000 single sales
Subscription Service = 200,000 single sales
Free YouTube Service = 33,333 single sales
Subscription Service = 300,000 single sales
Free YouTube Service = 50,000 single sales
Subscription Service = 500,000 single sales
Free YouTube Service = 83,333 single sales
Subscription Service = 1,000,000 single sales
Free YouTube Service = 166,666 single sales